S01 E11: Building your Business with a Strong Brand Foundation

In this episode of Brand Chop, hosts Zack Lemear and Chris Duhaime engage with Shawn Walsh, a former CEO of an IT managed service company and now an author and owner of Encore Strategic Services. They discuss the critical elements of building a strong brand foundation, the importance of differentiation in a saturated market, and the role of core values in shaping a company's identity. Sean shares insights on how to create emotional connections through branding and emphasizes that a brand is not merely a logo but the overall experience and feelings it evokes in customers. 

Takeaways

• A brand is about the feeling and experience, not just a logo.
• Differentiation is crucial in a saturated market.
• Core values should be well-defined and not just marketing fluff.
• Dress appropriately for your audience to create a strong impression.
• A logo serves as a visual cue for your brand.
• Your brand should resonate with your audience, not just reflect you.
• Core values should guide hiring and firing decisions.
• Branding is about creating emotional connections with customers.

Chapters

• 00:00 Introduction
• 02:41 Unified Message and Multiple Offerings
• 06:18 Unique and Different Core Values
• 08:47 Differentiating as an MSP
• 12:20 Simple Yet Impactful Differentiation
• 15:38 Building a Brand for the People
• 17:01 Brandchops Outro.wav

Contact Us

Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense. If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com. If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful. See you next time on Brand Chops, where we chop up brands to see what they're made of!